The overall success of SEO is related to a large amount of right keywords.
The fact is that most digital marketers are using strategies to select their keywords, such as Google Keyword Planner or SEMRush, which result in the same targeted search terms to many companies, and in ranking for popular industry. There is high difficulty in ranking for these kind of keywords.
Keyword tools are incredibly useful and can provide detailed options for keyword ideas. However, an experienced SEO marketer should understand that these tools should be used for industries that are in a wider place, where there is a multitude of subtopics, which will suggest hundreds of words and phrases for each.
For example, there are several relevant sub-topics in “weight loss”, which are fully prepared with their own keywords like nutrition, fitness, wellness or exercise.
So when they are working in a narrow space like “used tires”, what is the digital digital market?
If the popular, juicy keyword industry is full of competitors fighting for the rank, then it’s time to be a bit creative and the best place to start is to dive deep into your target audience and understand how they speak. And we find out.
As a result of this action, some really hidden keywords will be gems not yet removed by the competitors and improve SEO rankings for your business.
Keywords always need to analyze their ranking difficulty and competitiveness as well as their overall traffic potential. There is not much sense in throwing many resources, not to mention time and hard work, which can only get some searches per month.
Get into your customers’ heads and highlight keywords that will support your SEO success, there are four steps that must be followed. See below and be prepared to get started.
Talk and listen to your target audience
We all know how easy it is to lose contact with customers, especially when working in industry or niche.
It should not be used as an excuse – customers need feedback to optimize and improve marketers. However, this is not always possible or it is not possible to talk to customers individually, there are several simple methods and tools that can be used to collect valuable feedback.
Think about the search forms on membership forms, autoresponders, or on the site, and they can be better prepared to capture the necessary responses.
For example, by using the “used cars” niche, what if a pop-up form is placed on a website that asks time to provide some feedback and suggestions for quick response?
It can ask such questions as to what their goals are when they shop for used cars or any struggle that they have encountered in their purchase journey. Even better, once you read the reactions, you can find some keywords that have never crossed your mind.
If you are using on-site search tracking, set it up in the Google Analytics account. This will provide the most searched terms and phrases that users enter on your website that do not return results.
Get Into the heads of your customers
Yes, brainstorming is a great way to start the list of minds and ideas; However, as an SEO marketer, we generally think of keywords that have high search volume – which usually turn into high competition.
With the use of mobile search and the Internet, with the boom of more and more people in all areas of life, how is the search of people changing? Consider this – Some experts have speculated that 20% of Google searches have never been done before. This is the reason why it is important to go inside the heads of your customers and discover all those counter-effective ways that they are searching for something you offer.
If you think carefully, you will start preparing a separate, creative keyword list, which is more likely to be untouched by competition and for which it is easy to rank. Using the “used bike” niche, your list can look something like this:
• Used bikes
• Buy used bike
• Where should I buy used bike
Monitor the language of social media users
Where do people go to when needed for advice or recommendations?
Generally, social media Facebook and LinkedIn are a great place to search for keywords. Why? Because when most people post, they do this with very little editing and often write them in the way they say. Find Facebook Groups, LinkedIn Profiles, and start removing interesting keywords and topics from user posts.
You will find that many users post topics as a question that can be a great idea to target new keywords.
UGC (user-generated content and community)
To take the move of social media further, and actually find such questions that your customers have time to answer or find helpful, related content, start paying attention to the UGC. Are always industry-specific, but social communities like Sora and Reddit are a great resource.
Throw the word “used bike” in Quora and you will see pages like detailed questions like:
• Would you recommend buying used bike
• Are the used bike safe?
• Is the use of bike worth saving?
• Where do the used bike shops get the bike used in such a good condition?
Repeat these forums and fresh keywords and topics will continue to pop out.
One thing to keep in mind about keywords and questions found on community forums is that most of them will not be of search traffic, but they may be related to similar topics that include hundreds of searches and even Have better traffic potential.
If you are trying to compete with large, deep pocket brands for heavy competition and popular keywords, then try the steps above.
Any keyword tool worth its salt can come with a list of high-volume keywords, but what they cannot do comes to your customers’ mind and targets viewers to understand the topics they are Actively searching.
These uncategorized keywords, which you will start looking for, will be easy for them to rank, increasing your online visibility and reach, as well as your online success.